Branding is a marketing practice in which a company creates a name, symbol or design that is identifiable as belonging to the company. This helps to identify and distinguish products from other products and services. Branding is important because not only is it what makes an impression on consumers but it allows your customers and clients to know what to expect from you and your company. It is a way of distinguishing yourself from the competitors and clarifying that what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are and how you wish to be perceived.

     There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.